Essentials of services marketing
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ShareCopied to clipboardEssentials of services marketing is a book. It was written by K. Douglas Hoffman and published by Dryden in 1997.
Key facts
- author: K. Douglas Hoffman
- publication date: 1997
- book publisher: Dryden
- book series: The Dryden Press series in marketing
- book subjects: Service industries-Marketing-Management
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"Essentials of services marketing" is one of the books by K. Douglas Hoffman, books by Dryden and 2,617,384 books in our database.
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