Ensuring profitable return-on-investment (ROI) in pharmaceutical marketing : using analytics and metrics to improve the bottom line
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ShareCopied to clipboardEnsuring profitable return-on-investment (ROI) in pharmaceutical marketing : using analytics and metrics to improve the bottom line is a book. It was written by Andrée Bates and published by Campbell Belman in 2007.
Key facts
- author: Andrée Bates
- publication date: 2007
- book publisher: Campbell Belman
- book series: unknown
- book subjects: Drugs-Marketing, Rate of return-Econometric models
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"Ensuring profitable return-on-investment (ROI) in pharmaceutical marketing : using analytics and metrics to improve the bottom line" is one of the books by Andrée Bates, books by Campbell Belman and 2,617,384 books in our database.
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