Effective advertising : understanding when, how, and why advertising works
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ShareCopied to clipboardEffective advertising : understanding when, how, and why advertising works is a book. It was written by Gerard J. Tellis and published by SAGE Publications Inc in 2003.
Key facts
- author: Gerard J. Tellis
- publication date: 2003
- book publisher: SAGE Publications Inc
- book series: Marketing for a new century
- book subjects: Advertising, Consumers-Attitudes
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"Effective advertising : understanding when, how, and why advertising works" is one of the books by Gerard J. Tellis, books by SAGE Publications Inc and 2,617,384 books in our database.
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