Direct marketing : an integrated approach
ShareCopied to clipboardDirect marketing : an integrated approach is a book. It was written by William J. McDonald and published by Irwin/McGraw-Hill in 1998.
Key facts
- author: William J. McDonald
- publication date: 1998
- book publisher: Irwin/McGraw-Hill
- book series: Irwin/McGraw-Hill series in marketing
- book subjects: Direct marketing, Direct selling, Direct marketing-Case studies
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"Direct marketing : an integrated approach" is one of the books by William J. McDonald, books by Irwin/McGraw-Hill and 2,617,384 books in our database.
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