Demystifying marketing : a guide to the fundamentals for engineers
Demystifying marketing : a guide to the fundamentals for engineers is a book. It was written by Patrick Forsyth and published by Institution of Engineering and Technology in 2007.
Key facts
- author: Patrick Forsyth
- publication date: 2007
- book publisher: Institution of Engineering and Technology
- book series: IET management of technology series
- book subjects: Marketing, Engineering services marketing
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"Demystifying marketing : a guide to the fundamentals for engineers" is one of the books by Patrick Forsyth, books by Institution of Engineering and Technology and 2,617,384 books in our database.
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This content is available under the CC BY 4.0 license.