Demographic targeting : the essential role of population groups in retail marketing
Demographic targeting : the essential role of population groups in retail marketing is a book. It was written by James A. Pooler and published by Ashgate in 2002.
Key facts
- author: James A. Pooler
- publication date: 2002
- book publisher: Ashgate
- book series: Routledge revivals
- book subjects: Marketing, Consumer behavior, Market segmentation
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"Demographic targeting : the essential role of population groups in retail marketing" is one of the books by James A. Pooler, books by Ashgate and 2,617,384 books in our database.
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This content is available under the CC BY 4.0 license.