Defining a brand's reputation & identifying the criteria used to assess a financial services brand's reputation : a comparison across stakeholders
ShareCopied to clipboardDefining a brand's reputation & identifying the criteria used to assess a financial services brand's reputation : a comparison across stakeholders is a book. It was written by Fiona Jane Harris and published by Open University Business School in 2000.
Key facts
- author: Fiona Jane Harris
- publication date: 2000
- book publisher: Open University Business School
- book series: Working paper series
- book subjects: Financial services industry-Evaluation
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"Defining a brand's reputation & identifying the criteria used to assess a financial services brand's reputation : a comparison across stakeholders" is one of the books by Fiona Jane Harris, books by Open University Business School and 2,617,384 books in our database.
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