Defending the brand : aggressive strategies for protecting your brand in the online arena
Defending the brand : aggressive strategies for protecting your brand in the online arena is a book. It was written by Brian H. Murray and published by AMACOM in 2004.
Key facts
- author: Brian H. Murray
- publication date: 2004
- book publisher: AMACOM
- book series: unknown
- book subjects: Product management, Electronic commerce, Brand name products
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"Defending the brand : aggressive strategies for protecting your brand in the online arena" is one of the books by Brian H. Murray, books by AMACOM and 2,617,384 books in our database.
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