Controlling the marketing-purchasing interface : an analysis of personal contacts in industrial markets
Controlling the marketing-purchasing interface : an analysis of personal contacts in industrial markets is a book. It was written by Malcolm T. Cunningham and published by Dept. of Management Sciences, University of Manchester Institute of Science and Technology in 1984.
Key facts
- author: Malcolm T. Cunningham
- publication date: 1984
- book publisher: Dept. of Management Sciences, University of Manchester Institute of Science and Technology
- book series: Occasional paper
- book subjects: Customer relations-Great Britain
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"Controlling the marketing-purchasing interface : an analysis of personal contacts in industrial markets" is one of the books by Malcolm T. Cunningham, books by Dept. of Management Sciences, University of Manchester Institute of Science and Technology and 2,617,384 books in our database.
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