Consumer pioneer brand awareness, retrieval, preference, purchase and response to communication messages : an empirical investigation of U.K. consumers
ShareCopied to clipboardConsumer pioneer brand awareness, retrieval, preference, purchase and response to communication messages : an empirical investigation of U.K. consumers is a book. It was written by Ruth Rettie and published by Kingston Business School in 2000.
Key facts
- author: Ruth Rettie
- publication date: 2000
- book publisher: Kingston Business School
- book series: Kingston Business School occasional paper series
- book subjects: Consumer behavior-Great Britain
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"Consumer pioneer brand awareness, retrieval, preference, purchase and response to communication messages : an empirical investigation of U.K. consumers" is one of the books by Ruth Rettie, books by Kingston Business School and 2,617,384 books in our database.
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