Consumer misinformation and the brand premium : a private label blind taste test
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ShareCopied to clipboardConsumer misinformation and the brand premium : a private label blind taste test is a book. It was written by Bart J. Bronnenberg and published by Centre for Economic Policy Research in 2018.
Key facts
- author: Bart J. Bronnenberg
- publication date: 2018
- book publisher: Centre for Economic Policy Research
- book series: Discussion paper
- book subjects: Branding (Marketing), Brand name products-Valuation, Information theory in economics
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"Consumer misinformation and the brand premium : a private label blind taste test" is one of the books by Bart J. Bronnenberg, books by Centre for Economic Policy Research and 2,617,384 books in our database.
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