Consumer behavior : basic findings and management implications
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ShareCopied to clipboardConsumer behavior : basic findings and management implications is a book. It was written by Gerald Zaltman and published by Wiley in 1979.
Key facts
- author: Gerald Zaltman
- publication date: 1979
- book publisher: Wiley
- book series: Theories in marketing series, The Wiley series in marketing
- book subjects: Consumer behavior, Motivation research (Marketing)
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"Consumer behavior : basic findings and management implications" is one of the books by Gerald Zaltman, books by Wiley and 2,617,384 books in our database.
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