Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson
ShareCopied to clipboardConsumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson is a book. It was written by J. Paul Peter and published by Irwin/McGraw-Hill in 1999.
Key facts
- author: J. Paul Peter
- publication date: 1999
- book publisher: Irwin/McGraw-Hill
- book series: McGraw-Hill/Irwin series in marketing, Irwin/McGraw-Hill series in marketing
- book subjects: Marketing, Consumer behavior
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"Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson" is one of the books by J. Paul Peter, books by Irwin/McGraw-Hill and 2,617,384 books in our database.
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