Cases in strategic marketing management : an integrated approach
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ShareCopied to clipboardCases in strategic marketing management : an integrated approach is a book. It was written by William J. McDonald and published by Prentice-Hall International in 1998.
Key facts
- author: William J. McDonald
- publication date: 1998
- book publisher: Prentice-Hall International
- book series: unknown
- book subjects: Marketing-Management-Case studies, Marketing-Management-Computer programs, Marketing-Decision making-Case studies
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"Cases in strategic marketing management : an integrated approach" is one of the books by William J. McDonald, books by Prentice-Hall International and 2,617,384 books in our database.
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