Campaigning for hearts and minds : how emotional appeals in political ads work
ShareCopied to clipboardCampaigning for hearts and minds : how emotional appeals in political ads work is a book. It was written by Ted Brader and published by University Presses Marketing in 2006.
Key facts
- author: Ted Brader
- publication date: 2006
- book publisher: University Presses Marketing
- book series: Studies in communication, media, and public opinion
- book subjects: Emotions and cognition, Persuasion(Psychology), Political psychology
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"Campaigning for hearts and minds : how emotional appeals in political ads work" is one of the books by Ted Brader, books by University Presses Marketing and 2,617,384 books in our database.
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This content is available under the CC BY 4.0 license.