Branded entertainment : product placement & brand strategy in the entertainment business
ShareCopied to clipboardBranded entertainment : product placement & brand strategy in the entertainment business is a book. It was written by Jean-Marc Lehu and published by KoganPage in 2007.
Key facts
- author: Jean-Marc Lehu
- publication date: 2007
- book publisher: KoganPage
- book series: unknown
- book subjects: Product management, Product placement in mass media
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"Branded entertainment : product placement & brand strategy in the entertainment business" is one of the books by Jean-Marc Lehu, books by KoganPage and 2,617,384 books in our database.
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This content is available under the CC BY 4.0 license.