Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
ShareCopied to clipboardBrand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity is a book. It was written by David A. Aaker and published by Free Press in 2020.
Key facts
- author: David A. Aaker
- publication date: 2020
- book publisher: Free Press
- book series: unknown
- book subjects: Brand name products-Marketing, Brand name products-Management, Brand name products-Planning
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"Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity" is one of the books by David A. Aaker, books by Free Press and 2,617,384 books in our database.
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This content is available under the CC BY 4.0 license.