Brand planning for the pharmaceutical industry
Brand planning for the pharmaceutical industry is a book. It was written by Janice MacLennan and published by Gower in 2004.
Key facts
- author: Janice MacLennan
- publication date: 2004
- book publisher: Gower
- book series: unknown
- book subjects: Drugs-Marketing, Pharmaceutical industry, Brand name products-Planning
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"Brand planning for the pharmaceutical industry" is one of the books by Janice MacLennan, books by Gower and 2,617,384 books in our database.
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This content is available under the CC BY 4.0 license.