Brand choice : revealing customers' unconscious-automatic and strategic thinking processes
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ShareCopied to clipboardBrand choice : revealing customers' unconscious-automatic and strategic thinking processes is a book. It was written by Randolph J. Trappey and published by PalgraveMacmillan in 2005.
Key facts
- author: Randolph J. Trappey
- publication date: 2005
- book publisher: PalgraveMacmillan
- book series: unknown
- book subjects: Consumers' preferences, Consumer's preferences, Cognition
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"Brand choice : revealing customers' unconscious-automatic and strategic thinking processes" is one of the books by Randolph J. Trappey, books by PalgraveMacmillan and 2,617,384 books in our database.
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