Brand asset management : driving profitable growth through your brands
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ShareCopied to clipboardBrand asset management : driving profitable growth through your brands is a book. It was written by Scott M. Davis and published by Jossey-Bass in 2000.
Key facts
- author: Scott M. Davis
- publication date: 2000
- book publisher: Jossey-Bass
- book series: The Jossey-Bass business & management series
- book subjects: Product management, Brand name products, Brand name products-United States
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"Brand asset management : driving profitable growth through your brands" is one of the books by Scott M. Davis, books by Jossey-Bass and 2,617,384 books in our database.
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