Big M, little m marketing : new strategies for a new Asia
Big M, little m marketing : new strategies for a new Asia is a book. It was written by David Ketchum and published by Wiley in 2003.
Key facts
- author: David Ketchum
- publication date: 2003
- book publisher: Wiley
- book series: unknown
- book subjects: Marketing-Asia
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"Big M, little m marketing : new strategies for a new Asia" is one of the books by David Ketchum, books by Wiley and 2,617,384 books in our database.
This dashboard is based on data from: The British Library.
This content is available under the CC BY 4.0 license.