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Best practice cases in branding : lessons from the world's strongest brands

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Best practice cases in branding : lessons from the world's strongest brands is a book. It was written by Kevin Lane Keller and published by Pearson Prentice Hall in 2008.

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"Best practice cases in branding : lessons from the world's strongest brands" is one of the books by Kevin Lane Keller, books by Pearson Prentice Hall and 2,617,384 books in our database.

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This content is available under the CC BY 4.0 license.