Best practice cases in branding : lessons from the world's strongest brands
Best practice cases in branding : lessons from the world's strongest brands is a book. It was written by Kevin Lane Keller and published by Pearson Prentice Hall in 2008.
Key facts
- author: Kevin Lane Keller
- publication date: 2008
- book publisher: Pearson Prentice Hall
- book series: unknown
- book subjects: Branding (Marketing)-Case studies, Brand name products-Management-Case studies
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"Best practice cases in branding : lessons from the world's strongest brands" is one of the books by Kevin Lane Keller, books by Pearson Prentice Hall and 2,617,384 books in our database.
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