Beating low cost competition : how premium brands can respond to cut-price rivals
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ShareCopied to clipboardBeating low cost competition : how premium brands can respond to cut-price rivals is a book. It was written by Adrian B. Ryans and published by John Wiley&Sons in 2008.
Key facts
- author: Adrian B. Ryans
- publication date: 2008
- book publisher: John Wiley&Sons
- book series: unknown
- book subjects: Marketing, Product management, Brand name products
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"Beating low cost competition : how premium brands can respond to cut-price rivals" is one of the books by Adrian B. Ryans, books by John Wiley&Sons and 2,617,384 books in our database.
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