B2B brand management
B2B brand management is a book. It was written by Philip Kotler and published by : Springer in 2011.
Key facts
- author: Philip Kotler
- publication date: 2011
- book publisher: : Springer
- book series: unknown
- book subjects: Brand name products-Case studies, Industrial marketing-Management, Brand name products-Management
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"B2B brand management" is one of the books by Philip Kotler, books by : Springer and 2,617,384 books in our database.
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This dashboard is based on data from: The British Library.
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