Applying the marketing concept in higher education : a stakeholder approach
Applying the marketing concept in higher education : a stakeholder approach is a book. It was written by Mei-Na Liao and published by Bradford University School of Management in 2008.
Key facts
- author: Mei-Na Liao
- publication date: 2008
- book publisher: Bradford University School of Management
- book series: Working paper series
- book subjects: Education, Higher.-Marketing
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"Applying the marketing concept in higher education : a stakeholder approach" is one of the books by Mei-Na Liao, books by Bradford University School of Management and 2,617,384 books in our database.
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