An investigation of the effectiveness of the domain specific innovativeness scale in the pre-identification of first buyers
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ShareCopied to clipboardAn investigation of the effectiveness of the domain specific innovativeness scale in the pre-identification of first buyers is a book. It was written by Mary McCarthy and published by University College, Cork, Department of Food Economics in 1998.
Key facts
- author: Mary McCarthy
- publication date: 1998
- book publisher: University College, Cork, Department of Food Economics
- book series: Agribusiness discussion paper
- book subjects: Grocery trade-Ireland, Consumer behavior-Ireland
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"An investigation of the effectiveness of the domain specific innovativeness scale in the pre-identification of first buyers" is one of the books by Mary McCarthy, books by University College, Cork, Department of Food Economics and 2,617,384 books in our database.
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