Ambush marketing : a practical guide to protecting the brand of a sporting event
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ShareCopied to clipboardAmbush marketing : a practical guide to protecting the brand of a sporting event is a book. It was written by Phillip Johnson and published by Stevens in 2008.
Key facts
- author: Phillip Johnson
- publication date: 2008
- book publisher: Stevens
- book series: EIPR practice series
- book subjects: Corporate sponsorship, Marketing-Management, Sports sponsorship
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"Ambush marketing : a practical guide to protecting the brand of a sporting event" is one of the books by Phillip Johnson, books by Stevens and 2,617,384 books in our database.
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