All consumers are not created equal : the differential marketing strategy for brand loyalty and profits
All consumers are not created equal : the differential marketing strategy for brand loyalty and profits is a book. It was written by Garth Hallberg and published by Wiley in 1995.
Key facts
- author: Garth Hallberg
- publication date: 1995
- book publisher: Wiley
- book series: unknown
- book subjects: Database marketing, Direct marketing-Data processing
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"All consumers are not created equal : the differential marketing strategy for brand loyalty and profits" is one of the books by Garth Hallberg, books by Wiley and 2,617,384 books in our database.
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