Advertising promotion : supplemental aspects of integrated marketing communications
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ShareCopied to clipboardAdvertising promotion : supplemental aspects of integrated marketing communications is a book. It was written by Terence A. Shimp and published by Dryden in 2000.
Key facts
- author: Terence A. Shimp
- publication date: 2000
- book publisher: Dryden
- book series: The Dryden Press series in marketing
- book subjects: Advertising, Sales promotion, Communication in marketing
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"Advertising promotion : supplemental aspects of integrated marketing communications" is one of the books by Terence A. Shimp, books by Dryden and 2,617,384 books in our database.
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