Advertising planning : mathematical models in advertising media planning
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ShareCopied to clipboardAdvertising planning : mathematical models in advertising media planning is a book. It was written by Dennis H. Gensch and published by North-Holland Biomedical Press in 1973.
Key facts
- author: Dennis H. Gensch
- publication date: 1973
- book publisher: North-Holland Biomedical Press
- book series: unknown
- book subjects: Advertising-Mathematical models
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"Advertising planning : mathematical models in advertising media planning" is one of the books by Dennis H. Gensch, books by North-Holland Biomedical Press and 2,617,384 books in our database.
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