Advertising and promotion : an integrated marketing communications perspective
ShareCopied to clipboardAdvertising and promotion : an integrated marketing communications perspective is a book. It was written by George Edward Belch and published by Irwin/McGraw-Hill in 1998.
Key facts
- author: George Edward Belch
- publication date: 1998
- book publisher: Irwin/McGraw-Hill
- book series: The Irwin/McGraw-Hill series in marketing
- book subjects: Advertising, Sales promotion, Communication in marketing
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"Advertising and promotion : an integrated marketing communications perspective" is one of the books by George Edward Belch, books by Irwin/McGraw-Hill and 2,617,384 books in our database.
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