Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants
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ShareCopied to clipboardAchieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants is a book. It was written by Alexander Fraß and published by : Springer in 2016.
Key facts
- author: Alexander Fraß
- publication date: 2016
- book publisher: : Springer
- book series: Business analytics
- book subjects: Consumer satisfaction, Advertising-Brand name products, Brand loyalty
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"Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants" is one of the books by Alexander Fraß, books by : Springer and 2,617,384 books in our database.
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