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A theory of genericization on brand name change

Updated: 65d ago

A theory of genericization on brand name change is a book. It was written by Shawn Clankie and published by Edwin Mellen in 2002.

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"A theory of genericization on brand name change" is one of the books by Shawn Clankie, books by Edwin Mellen and 2,617,384 books in our database.

This dashboard is based on data from: The British Library.

This content is available under the CC BY 4.0 license.