A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms is a book. It was written by Andrea Phillips and published by Mc Graw-Hill in 2012.
Key facts
- author: Andrea Phillips
- publication date: 2012
- book publisher: Mc Graw-Hill
- book series: unknown
- book subjects: Interactive multimedia, Marketing-Psychological aspects, Digital storytelling
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"A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms" is one of the books by Andrea Phillips, books by Mc Graw-Hill and 2,617,384 books in our database.
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This dashboard is based on data from: The British Library.
This content is available under the CC BY 4.0 license.