A concise guide to market research : the process, data, and methods using IBM SPSS statistics
A concise guide to market research : the process, data, and methods using IBM SPSS statistics is a book. It was written by Marko Sarstedt and published by : Springer in 2019.
Key facts
- author: Marko Sarstedt
- publication date: 2019
- book publisher: : Springer
- book series: unknown
- book subjects: Marketing, Management, Management science
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"A concise guide to market research : the process, data, and methods using IBM SPSS statistics" is one of the books by Marko Sarstedt, books by : Springer and 2,617,384 books in our database.
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This content is available under the CC BY 4.0 license.