The citizen marketer : promoting political opinion in the social media age
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- Author: Joel Penney
- Isbn: 0190658052/0190658069
- Bnb id: GBB796115
- Language: eng
- Publication date: 2017
- book publisher: Oxford University Press
- Book subject: Marketing-Political aspects, Social media-Political aspects, Political participation-Technological innovations, Communication in politics-Technological innovations, Public opinion-Political aspects
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