Building brands & believers : how to connect with consumers using archetype..
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Key facts
- Author: Kent Wertime
- Isbn: 0470820675
- Bnb id: GBA416716
- Language: eng
- Publication date: 2002
- book publisher: Wiley
- Book subject: Archetype (Psychology), Consumer behavior, Marketing-Psychological aspects, Brand choice
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Updated: 78 days ago
