Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a bra..
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Key facts
- Author: David Taylor
- Isbn: 0470862114
- Bnb id: GBA3U7303
- Language: eng
- Publication date: 2004
- book publisher: Wiley
- Book subject: Product management, Brand name products-Marketing, Brand name products-Management, Brand name products-Valuation-Management
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Updated: 75 days ago
